Our Story

Founded in 2013, Joel Wade was started with one thing in mind; to provide an exclusive collection of premium designer men's accessories that didn't break the bank. The reason we focused on releasing a limited number of products was, we wanted to make sure our customers were receiving something unique and not something the guy next to them was wearing. 

So what was next for us... A signature collection of premium minimalist watches that could be worn for any occasion, whether you are working, heading out for dinner and drinks or chilling with friends on the weekend.

Affordable products without sacrificing quality. That is our promise to you.

We are so confident that you'll love our products that we offer a one year guarantee, plus free postage Australia Wide.


Succeed and Inspire.
Nick & Steve